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Posner Advertising to Handle Marketing of North Beach Asbury Park for Paramount New Homes
Integrated Marketing Campaign for New Luxury Condominiums in Asbury Park's Waterfront Revival Launches in February
New York, NY (February 28, 2005) - Posner Advertising, experts in real estate marketing, announced that it will be handling marketing for North Beach Asbury Park, the first property of the famed New Jersey boardwalk town's waterfront redevelopment.
Working with developer Paramount New Homes of Jackson, NJ, Posner will launch an integrated print and online advertising campaign, developing all branding, signage, sales office design, brochures and collateral materials for the North Beach project, which will eventually consist of several buildings, 800 condominium units and cover five city blocks near Bruce Springsteen's training grounds as a musician in the 1960s and 1970s.
It's an honor to contribute to the ongoing revitalization of Asbury Park," said Bob Posner, agency principal. "There is a tremendous market of singles, young families, and 'empty-nesters.' Whether they find out about North Beach Asbury Park through print or out-of-home advertising, the Internet or word of mouth once they get here, we know those buyers will want to be part of this remarkable transformation."
Anticipated asking prices for North Beach Asbury Park's one- and two-bedroom units are expected to range from the mid-$400s to over $1 million. The integrated marketing campaign for the first 157 homes of North Beach Asbury Park will launch in March, 2005.
In addition, Posner will be working with Paramount New Homes to develop an updated corporate identity and Internet presence, including a redesigned corporate website emphasizing their specialties in single family and condominium developments in New Jersey.
In addition, Posner Advertising has just been awarded the marketing for 823 Park Avenue, the most important new condominium on Manhattan's Upper East Side. Under development by PMG (Property Management Group), the building features 12 full floor residences, each over 4,000 sq. ft. According to agent Daniella Kunen of Prudential Douglas Elliman, estimated opening prices could range from $12 million to $29 million. These latest rounds of account wins are based on Posner's track record of creative innovation it has provided for such clients as AvalonBay Communities, The Trump Organization, Brown Harris Stevens and The Related Companies.