Priority Home Care
Print Ad 
Print Ad 
Print Ad
Challenge:
Priority Home Care has been a leading provider of top-quality, private-pay home healthcare services in the New York Metro area. Patients are generally older, affluent adults with strong emotional ties to their home. In most cases, their children play a significant role in decisions about their health care.
Change Reaction:
Posner Advertising developed print and broadcast advertisements targeted to the grown children of potential patients. The tagline "When parents become a priority" made a compelling case for providing quality care, while maintaining the comfort and stability of being in one's own home. The advertisements successfully positioned Priority as the top-choice provider and reinforced the brand's name recognition.