Parker Jewish Institute for Health Care & Rehabilitation
Print Ad 
Print Ad 
Print Ad
Parker Care - General Home Health Care
Challenge:
Parker is one of America's pre-eminent long-term health care and rehabilitation centers and teaching institutions for geriatric care. Although it enjoys an excellent reputation, the proliferation of health care marketing and the changing population of the community it serves created a need to proactively protect market share.
Change Reaction:
Parker needed to build widespread awareness and acceptance as the Northeast's leading geriatric health institution. The term "ParkerCare" was used to define the new, higher standard of care they offer in every aspect of geriatric medicine and rehabilitation. The very positive theme "Adding Quality Time to Life" was promoted. A consistent presence was maintained with program specific advertising in daily and community newspapers, as well as warm, emphatic radio spots that utilized positive experiences of patients and their children.