Newport Historical Society
Collateral
Challenge:
Charged with maintaining Newport, Rhode Island's great mansions and their magnificent furnishings, The Society launched a money-raising campaign by engaging the most qualified and respected vendors, all of whom created reproductions of selected furniture, fabrics, and decorative pieces, which were then offered for sale.
Change Reaction:
Posner Advertising developed materials to introduce the concept to the press, the public and designers. Showroom literature for pre-selling was devised to be consistent with the quality and heritage of the originals. A collateral package included a logo for the new line of reproductions, a presentation kit, 4-color brochure, and stationery. The launch was very successful, and helped achieve The Society's objectives for the campaign.