The Flatotel
Print Ad 
Print Ad 
Print Ad 
Print Ad 
Print Ad 
Print Ad
Challenge:
Flatotel's cool, high style look, large rooms, great location, and award-winning restaurant were conceived for strong appeal to the fashion and entertainment industries. The hotel sought to increase room nights for business travelers in those industries, as well as the general business community.
Change Reaction:
Posner Advertising streamlined Flatotel's advertising program. Crisp, sleek print ads with quality interior photography, evocative mood shots, and edgy headlines were created to run in upscale general interest and trade publications. Flatotel has realized a significant increase in registration from fashion and entertainment industry guests.