Bard Graduate Center
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Challenge:
The Bard Graduate Center (BGC), an international study and exhibitions center committed to decorative arts, design and culture, needed support in developing new graduate program prospects. To help the community understand the breadth of its offerings -- from Masters and PhD programs to public exhibitions, from academic symposia to travel programs and academic journals - BGC required an ongoing student enrollment campaign.
Change Reaction:
Posner Advertising helped to define BGC's role in the area's cultural fabric through advertisements in the Arts section ofThe New York Times and classical music radio station WQXR-FM. The campaign was reinforced with ads in art and antique, academic and consumer publications, all of which specifically targeted prospective students and the general public for the exhibitions and public programs. BGC has enjoyed increasing recognition, and is currently receiving a greater number of graduate program applicants than it can accommodate.