Broadband Maritime
Logo
Brochure Cover
Trade Show Display
Broadband Maritime Website
Challenge:
Broadband Maritime engineered new technology that provides flat-fee satellite voice and data services to commercial ships at sea. However, the firm's prospective customers used telecommunications technology that mirrored the systems of 20 years ago. In a marketplace that has been dominated by government monopolies, Broadband Maritime needed to establish itself as a reliable high-level Internet access provider.
Change Reaction:
Posner Advertising developed the brand position "Connecting the World at Sea" illustrating Broadband Maritime's ability to achieve faster, easier and more reliable ship-to-shore communication. This theme became the core of the trade publication and Internet advertising, as well as the corporate brochure, interactive site and direct mail. Since then, Broadband Maritime has won several large accounts and gained increasing recognition as a premier player in the shipping industry.